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Originally hailing from Seaside California, Jesse Myles is a 20 year Army veteran, came to the Ft Hood area in 2005 and retired in 2012, Jesse strives for only excellence with his real estate customers.

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Most agents don’t lose deals because their commission is too high; they lose deals because they do not explain it clearly enough. When a client hears a number without understanding where that money goes, what it covers, or how the agent actually gets paid, the conversation quickly shifts from value to cost. That’s when trust starts to weaken, and objections start to surface.

The problem is not usually the commission itself. The problem is confusion. If clients do not understand how real estate agents get paid, they will make their own assumptions, and those assumptions are often wrong. They may think one agent keeps the full amount, that the fee is automatic, or that agents get paid no matter what happens. That’s why this conversation needs to be simple, direct, and easy to understand.

Here are the key points every agent should be able to explain well.

Commission is not a single check to a single agent. Many clients assume that one agent keeps the entire commission, but that is not how most transactions work. In many cases, the commission is split between the listing and buyer sides, and each side may also split it with their brokerage. Once clients understand that, the total amount starts to make more sense.

Agents are paid for the result. Real estate agents are usually paid only when the deal closes. That means they invest time, strategy, marketing, negotiation, and problem-solving upfront without any guaranteed paycheck. If the deal falls apart, they typically do not get paid, which is an important part of the value that clients often do not see at first.

“Most commission objections are not about price, but about clients not understanding how agents get paid and what they actually do.”

Buyer agent compensation needs to be clear. On the buyer side, agents need to explain compensation early. Buyers should understand how their agent may be paid and what that may look like, depending on the deal structure. A clear conversation upfront helps avoid confusion later and keeps expectations aligned.

Commission is negotiable, but the value must be explained well. Commission is negotiable, but many objections are not really about the fee alone. In many cases, the client is trying to understand what they are getting in return. When agents clearly explain their role and connect their work to the final outcome, the conversation shifts from reducing the fee to understanding the value.

Understanding how real estate agents get paid should not be confusing. When you explain commission clearly, clients are more likely to see the value you bring and understand the role you play in helping a deal come together.

If you want to improve how you talk about commission and have questions, feel free to call or text me at 831-402-9572 or email me at jesse@themylesgroup.net. I can help you create a clear, professional explanation that makes your value easier for clients to understand.

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